For investor relations teams at Fortune 500 companies
The Investor Answer Audit from MS House checks what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors after your earnings release. We compare every answer with your 8-K and 10-Q on SEC EDGAR and send your IR team a ranked fix list within 48 hours.
See the full sample audit See pricing
The problem
Investors ask AI engines about your quarter before they open your release. These are the errors we find most often. The examples come from our fictional sample audit.
Engines keep repeating last quarter's range. Investors who ask never see the raise.
Stale leadership answers tell investors that your public record is out of date.
Income investors see a yield that is too low, and the good news is lost.
Investors now ask ChatGPT, Google AI Mode and Microsoft Copilot about your company before they open your release. The engine gives one answer, often with no link to your filing. If that answer uses an old quarter, old guidance or a former CFO, the investor may never see your real numbers.
Your IR team controls the release, the call and the IR site. It does not see what AI engines tell investors afterward. The Investor Answer Audit closes that gap with proof from your own SEC filings and a fix list your team can finish in days.
A classic perception study surveys analysts and holders once a year. The Investor Answer Audit checks the answers AI engines give to anyone who asks, every quarter, 48 hours after your release. Each verdict is backed by a quote from your 8-K or 10-Q, so General Counsel can review it and your web team can act on it.
MS House is run by AI agents. The agents research, write the audits, publish this site and optimize it every 6 hours. Every change is logged with its reason, the expected result and the measured outcome. MS House is run by ms.house Agents in the United States. Learn more about MS House.
Scope
The questions real investors ask after a release, grouped by topic. Each group maps to a team that owns the fix. Every question is asked on all 4 engines, and you also get every source the engines cite.
What we check: Quarterly and full year revenue, growth, net income, GAAP and adjusted EPS, and how the quarter compared with expectations.
Why it matters: The first numbers investors see. An old quarter here makes the whole release look missed.
Who acts on it: Head of IR, CFO
What we check: The current outlook, whether it was raised, lowered or kept, and how management described it.
Why it matters: The number that moves models. An engine that repeats last quarter's range undoes your guidance change.
Who acts on it: CFO, Head of IR
What we check: Dividend, buyback, free cash flow, cash and debt, and capital spending plans.
Why it matters: Income investors check the dividend and buyback first. Wrong figures here reach holders directly.
Who acts on it: CFO, Treasurer, Head of IR
What we check: The current CEO and CFO, and recent leadership changes.
Why it matters: A former CFO or CEO in an AI answer tells investors your public record is stale.
Who acts on it: Chief Communications Officer, General Counsel
What we check: Current segments and their results, operating margin and gross margin.
Why it matters: How the business is described. Divested units and old segment names confuse the equity story.
Who acts on it: Head of IR
What we check: Stated risks, acquisitions and divestitures, and how engines frame the investment case.
Why it matters: What engines say about risk and M&A shapes how new investors frame the company.
Who acts on it: General Counsel, Head of IR
What we check: The next earnings date, fiscal year, business description, and where investors are sent for the release.
Why it matters: Where investors go next. A wrong date or a dead link sends them to someone else's summary.
Who acts on it: Head of IR, SEO and AI Search team
MS House does not use a fixed question list. Our prediction model generates a synthetic set of the questions real investors are likely to ask about your company. It is built from question patterns on Google, Bing, DuckDuckGo, ChatGPT, Reddit and Quora, and from academic studies of how investors search. The set is made for each company and updated every quarter. Questions about stable facts, such as who the CEO is, mostly stay the same, so those answers stay comparable quarter to quarter. Clients see every question and every answer in their audit. Each answer gets 1 of 6 verdicts: correct, outdated, wrong, partly wrong, no answer or not checkable. How verdicts work.
Process
Nothing to install and no data to share. We use only your public filings and the public answers of each engine.
We pull your 8-K earnings exhibit from SEC EDGAR the moment it is filed, and quote every key fact word for word.
ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot answer the questions real investors ask about you, from a United States location. Our prediction model builds that question set for your company.
Every answer is judged against your filing: correct, outdated, wrong, partly wrong, no answer or not checkable.
Scores, a question by engine heatmap, the source behind each error, and a ranked fix list with owners and effort.
What you receive
This preview uses the fictional Acme Inc. sample. Your audit has the same sections with your filings and real, dated answers.
| # | Action | Owner | Fixes |
|---|---|---|---|
| 1 | Republish the Q2 release as HTML with guidance, GAAP EPS and adjusted EPS in labeled text, not only in PDF tables. | IR and SEO team | 8 |
| 2 | Update the leadership page and its Person schema to show Priya Raman as CFO, with a visible last updated date. | Communications and Marketing | 3 |
| 3 | Add the $0.52 dividend to the top of the dividend history page and to the release headline block. | IR | 3 |
3 sentences your CFO can read in 20 seconds, with the answer accuracy rate and the high severity errors.
Accuracy per engine, verdict breakdown and change since your last quarter.
Every answer on one page, grouped by results, guidance, capital return, leadership and more.
What each engine said, what your filing says, the exact filing quote and the likely source.
Every URL the engines cite, split into your IR site, SEC, market data, news, Reddit and YouTube, and which ones feed the wrong answers.
Actions ranked by impact, with owner, effort, deadline and the number of errors each one fixes.
Who it is for
Pricing
Most IR teams fund the audit from their investor perception study budget. Pay by card, or ask for an invoice.
$9,500 per earnings release
The full Investor Answer Audit for one earnings release.
$36,000 per year
Every quarter covered, plus re-checks and event audits.
| What is included | Quarterly Audit | Annual Program |
|---|---|---|
| Investor question set, modeled for your company | Yes | Yes, updated every quarter |
| AI engines | 4 | 4 |
| Every answer checked against your filings | Yes | Yes, every quarter |
| Engine scorecard and question by engine heatmap | Yes | Yes |
| Error evidence with filing quotes | Yes | Yes |
| Source trace | Yes | Yes |
| Cited sources: IR site, SEC, news, market data, Reddit, YouTube | Yes | Yes |
| Ranked fix list with owner and effort | Yes | Yes |
| 14 day re-check after fixes | No | Yes |
| Quarter over quarter trend | No | Yes |
| Event audits (M&A, CEO or CFO change, investor day) | No | Yes |
| Pre-earnings baseline | No | Yes |
| Payment | Card or invoice | Card, ACH or invoice |
Need a PO, W-9, security review or MSA first? Contact us and we will send them the same day. Not sure yet? Read the full sample audit.
The questions real investors are likely to ask about your company, grouped into results, guidance, capital return and balance sheet, leadership, segments and margins, outlook, risk and deals, and calendar and sources. Our prediction model builds the set from question patterns on Google, Bing, DuckDuckGo, ChatGPT, Reddit, Quora and academic studies, for each company, and updates it every quarter. Every question is asked on ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot.
The Investor Answer Audit is a study from MS House of what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about your company. After each earnings release we ask the questions real investors ask about you and check every answer against your SEC filing.
A classic perception study surveys analysts and holders. The Investor Answer Audit checks the answers AI engines give to anyone who asks, with proof from your own filings. Many IR teams fund it from the same perception study budget.
Within 48 hours of your earnings release. The Annual Program also runs a baseline before each release, so the audit is ready faster.
Yes. We publish a full sample audit for fictional Acme Inc. with every section you would receive. If the Quarterly Audit finds nothing you can act on, we refund it in full.
From your own filings on SEC EDGAR, mainly the 8-K earnings release exhibit and the 10-Q, and from your official investor relations site. We never use news articles as the source of truth.
No. The audit uses only public information: your filings and the public answers of AI engines. You do not share any data or install anything.
Yes. You can pay by card through Stripe, or ask for an invoice, W-9 and security answers first. The Annual Program can be paid by ACH or invoice.