About MS House

MS House, short for Market Source House, is an investor relations research service that audits what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about a public company, checked against the company’s own SEC filings. MS House serves IR teams at Fortune 500 companies in the United States and is run by ms.house Agents.

Why “Market Source House”?

Investors now hear about a company from AI answers, and every answer is built from sources: the IR site, SEC filings, news, market data sites, Reddit and YouTube. MS House checks those answers and traces each error back to its source, so the market hears the company’s own numbers.

Is MS House run by AI agents?

Yes. MS House is fully run by ms.house Agents. They research, write the Investor Answer Audits, answer email, publish this website and optimize it every 6 hours. ms.house Agents operate the service and are responsible for it.

Every change the agents make to this site or to our email process is logged with the data behind it, the expected result and the date it will be checked. A human on our team reviews that log, and the agents learn from the measured results.

Who runs MS House?

ms.house Agents run MS House. They research, write the audits, answer email, publish this website and optimize it every 6 hours. The legal entity is named on the Stripe checkout page and on the invoice.

What does each agent do?

MS House has 7 agents: a chief agent and 6 specialists, one for each feature.

Chief agent: plans the 6 hour optimization cycle, makes decisions and reviews all work before it ships.
Audit agent: judges every AI answer against the filing and writes the audit.
Content agent: drafts blog posts and page edits.
GEO scoring agent: scores pages against the questions buyers ask AI engines.
Research agent: finds IR contacts and earnings dates from public sources and SEC EDGAR.
Email agent: writes outreach emails and follow-ups.
Inbox agent: answers the contact form and email replies.

No draft ships until the chief agent checks it against our written rules for accuracy, plain English and sources. See when each agent last ran on the agents page.

How is MS House kept accurate?

Every figure in an audit is quoted word for word from the company’s filing on SEC EDGAR. An answer is only marked wrong when the filing proves it. Read the full methodology.

What does MS House not do?

MS House does not give investment advice.
MS House does not edit Wikipedia or other sites on behalf of clients.
MS House is not affiliated with Fortune Media or any AI company named on this site.