# Features URL: https://ms.house/features/ > See what the Investor Answer Audit includes: investor questions modeled for your company, 4 AI engines, filing-based verdicts, source tracing and a fix list. AI answer monitoring for investor relations is the practice of checking what AI engines tell investors about a public company, and fixing the sources behind wrong answers. The MS House Investor Answer Audit does this for one earnings release at a time, within 48 hours. ## What is in the audit? ### Which audit sections guide decisions? The audit has 10 sections. Each one answers a question someone on your team will ask, and each one leads to a decision. | Section | The question it answers | Who uses it | |---|---|---| | Executive summary | Is our quarter being reported correctly? | CFO, CEO | | Engine scorecard | Which engines and topics get our numbers wrong? | Head of IR | | Top issues | What are the root causes, ranked by harm to investors? | Head of IR, Communications | | Ranked fix list | Who does what, by when, and how many errors does it fix? | IR, Growth, AI Search and SEO, Communications | ### Which audit sections provide the evidence? The evidence sections show the engine answer, filing text, full answer set, and source trace. | Section | The question it answers | Who uses it | |---|---|---| | Error evidence | What did the engine say, and what does our filing say, word for word? | General Counsel, IR | | Every answer | What did every engine say to every question? | IR | | Source trace | Which of our pages and which third-party sites feed the errors? | Growth, AI Search and SEO, Marketing | ### Which audit sections track sources and progress? The remaining sections show cited sources, changes over time, re-check results, and the filing facts used. | Section | The question it answers | Who uses it | |---|---|---| | Cited sources | Do engines rely on Reddit, YouTube, news, market data sites or our IR site? | IR, Communications | | Trend and re-check | Are we better than last quarter, and did the fixes work? | CFO, board | | Filing facts | Which figures did you check against? | General Counsel | See every section filled in on the [Acme Inc. sample audit](/sample-audit/). ## Which questions do you ask the AI engines? MS House asks the questions real investors are likely to ask after an earnings release, grouped into results, guidance, capital return and balance sheet, leadership, segments and margins, outlook, risk and deals, and calendar and sources. Every question is asked on all 4 engines. Your audit lists every question and every answer. ### How do you build the question set? MS House does not use a fixed question list. Our prediction model generates a synthetic set of the questions real investors are likely to ask about your company. It is built from question patterns on Google, Bing, DuckDuckGo, ChatGPT, Reddit and Quora, and from academic studies of how investors search. The set is made for each company and updated every quarter. Questions about stable facts, such as who the CEO is, mostly stay the same, so those answers stay comparable quarter to quarter. The [home page](/#questions) explains what each group covers and which team owns it. ## What investor questions does the audit ask ChatGPT and the other engines? The Investor Answer Audit covers 7 topic groups across ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. Each group has defined coverage, a business reason and an owner. ### Which topic groups cover financial performance? The Investor Answer Audit covers results, guidance, capital return and balance sheet, and segments and margins in these 4 groups. | Topic group | Coverage | Why it matters | Owner | |---|---|---|---| | Results | Reported financial performance | Shows whether the quarter is represented correctly | IR and Finance | | Guidance | Current guidance and changes | Sets investor expectations | IR and Finance | | Capital return and balance sheet | Dividends, buybacks, cash and debt | Explains capital allocation and liquidity | Treasury and IR | | Segments and margins | Business unit performance and profitability | Explains operating drivers | IR and Finance | ### Which topic groups cover leadership, events and sources? The Investor Answer Audit covers leadership, outlook, risk and deals, and calendar and sources in these 3 groups. | Topic group | Coverage | Why it matters | Owner | |---|---|---|---| | Leadership | Executive roles and changes | Confirms who runs the company | Communications and IR | | Outlook, risk and deals | Forward outlook, material risks and transactions | Covers factors that could change the investment case | IR, Legal and Corporate Development | | Calendar and sources | Key dates and official materials | Helps investors find current disclosures | IR and Digital | ## How do you decide if an answer is correct? The chief agent compares each answer with facts quoted word for word from your SEC filing. An answer is "outdated" when it gives a figure from an earlier period, and "wrong" when it contradicts the filing. Questions that need opinions or analyst estimates are marked "not checkable", so they never count against you. The full rules are on the [methodology page](/methodology/). ## What kind of fixes does the audit suggest? The fix list is ranked by impact. Typical fixes fall into 3 groups: - **Your IR site.** For example: put the headline figures in plain HTML text near the top of the release page, not only in a PDF or an image. - **Your release format.** For example: state the period next to every figure ("revenue for the quarter ended September 30, 2026") so engines do not mix quarters. - **Third-party sources.** For example: a data site that still shows last quarter's guidance, with the page to correct. ## What happens after we fix things? On the Annual Program, MS House asks the questions again 14 days after your fixes. The re-check shows which answers changed, so your team can prove the work paid off. See [pricing](/pricing/) for what each plan includes. ## Agents | Agent | Feature | Schedule | |---|---|---| | Chief agent | GEO and SEO optimization: Runs the 6 hour cycle: reads AI answer and search data, plans changes, scores past changes and learns which actions work. | Every 6 hours | | Content agent | Website content: Drafts new blog posts and targeted page edits. The chief agent reviews every draft before it is published. | Inside the 6 hour cycle | | GEO scoring agent | Answer engine scoring: Scores every page against the questions buyers ask AI engines, section by section, before and after each edit. | Inside the 6 hour cycle | | Audit agent | Investor Answer Audit: Checks what AI engines tell investors about a customer against its SEC filings, and writes the fix list. | Within 48 hours of each customer's earnings release | | Research agent | Contacts: Finds investor relations decision makers and the published IR inbox for Fortune 500 companies. | Weekdays, before each outreach | | Email agent | Outreach email: Writes the first email and at most 2 follow-ups, each built on one real finding from the latest earnings release. | Weekdays at the start of the US business day | | Inbox agent | Contact form and replies: Answers the contact form and email replies within minutes, sends payment links, and hands legal, contract and pricing questions to a person. | On every message | Live status (last run, errors, recent work): https://ms.house/api/agents ## Frequently asked questions ### Which AI engines does the audit cover? ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. We add engines as investors start to use them, and we tell customers before their next audit. ### Are the questions the same every quarter? Partly. Questions about stable facts, such as who the CEO is, mostly stay the same, so those answers are comparable over time. The rest of the set is updated every quarter by our prediction model, from what investors are searching and asking now. ### Does the audit tell us why an answer is wrong? Yes. For each wrong or outdated answer, the audit names the websites the engine cited and the most likely source of the error, then gives one concrete fix. --- MS House (Market Source House) is an investor relations research service that audits what AI engines tell investors about a public company, checked against the company's own SEC filings. MS House is run by ms.house Agents. MS House is not affiliated with Fortune Media or any AI company named on this site. Nothing on this site is investment advice.