# Investor Answer Audit URL: https://ms.house/ > MS House audits what ChatGPT, Google AI Overviews, AI Mode and Copilot tell investors about your company, checked against your SEC filings within 48 hours. The Investor Answer Audit from MS House checks what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors after your earnings release. We compare every answer with your 8-K and 10-Q on SEC EDGAR and send your IR team a ranked fix list within 48 hours. ## Why do IR teams need an Investor Answer Audit? Investors now ask ChatGPT, Google AI Mode and Microsoft Copilot about your company before they open your release. The engine gives one answer, often with no link to your filing. If that answer uses an old quarter, old guidance or a former CFO, the investor may never see your real numbers. Your IR team controls the release, the call and the IR site. It does not see what AI engines tell investors afterward. The Investor Answer Audit closes that gap with proof from your own SEC filings and a fix list your team can finish in days. ## How is it different from an investor perception study? A classic perception study surveys analysts and holders once a year. The Investor Answer Audit checks the answers AI engines give to anyone who asks, every quarter, 48 hours after your release. Each verdict is backed by a quote from your 8-K or 10-Q, so General Counsel can review it and your web team can act on it. ## Who runs MS House? MS House is run by AI agents. The agents research, write the audits, publish this site and optimize it every 6 hours. Every change is logged with its reason, the expected result and the measured outcome. MS House is run by ms.house Agents in the United States. Learn more [about MS House](/about/). ## What does the Investor Answer Audit check? The questions real investors ask, modeled for each company, grouped by topic and asked on 4 AI engines. MS House does not use a fixed question list: a prediction model generates the set from question patterns on Google, Bing, DuckDuckGo, ChatGPT, Reddit, Quora and academic studies, and updates it every quarter. Questions about stable facts, such as who the CEO is, mostly stay the same. Clients see every question and answer in their audit. ### Results What we check: Quarterly and full year revenue, growth, net income, GAAP and adjusted EPS, and how the quarter compared with expectations. Why it matters: The first numbers investors see. An old quarter here makes the whole release look missed. Who acts on it: Head of IR, CFO. ### Guidance What we check: The current outlook, whether it was raised, lowered or kept, and how management described it. Why it matters: The number that moves models. An engine that repeats last quarter's range undoes your guidance change. Who acts on it: CFO, Head of IR. ### Capital return and balance sheet What we check: Dividend, buyback, free cash flow, cash and debt, and capital spending plans. Why it matters: Income investors check the dividend and buyback first. Wrong figures here reach holders directly. Who acts on it: CFO, Treasurer, Head of IR. ### Leadership What we check: The current CEO and CFO, and recent leadership changes. Why it matters: A former CFO or CEO in an AI answer tells investors your public record is stale. Who acts on it: Chief Communications Officer, General Counsel. ### Segments and margins What we check: Current segments and their results, operating margin and gross margin. Why it matters: How the business is described. Divested units and old segment names confuse the equity story. Who acts on it: Head of IR. ### Outlook, risk and deals What we check: Stated risks, acquisitions and divestitures, and how engines frame the investment case. Why it matters: What engines say about risk and M&A shapes how new investors frame the company. Who acts on it: General Counsel, Head of IR. ### Calendar and sources What we check: The next earnings date, fiscal year, business description, and where investors are sent for the release. Why it matters: Where investors go next. A wrong date or a dead link sends them to someone else's summary. Who acts on it: Head of IR, SEO and AI Search team. ## Pricing ### Quarterly Audit: $9,500 per earnings release The full Investor Answer Audit for one earnings release. - The questions real investors ask, modeled for your company - 4 AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot - Every answer checked against your 8-K, 10-Q and IR site - Cited sources: which URLs engines use, from Reddit and YouTube to news and your IR site - Ranked fix list for your IR site, press release and third-party sources - Delivered within 48 hours of your release - Full refund if we find nothing you can act on ### Annual Program: $36,000 per year Every quarter covered, plus re-checks and event audits. - 4 Quarterly Audits - A 14 day re-check after each fix, to prove it worked - Event audits for investor day, M&A or leadership change - Pre-earnings baseline before each release - Pay by card, ACH or invoice ## Frequently asked questions ### What questions does the Investor Answer Audit check? The questions real investors are likely to ask about your company, grouped into results, guidance, capital return and balance sheet, leadership, segments and margins, outlook, risk and deals, and calendar and sources. Our prediction model builds the set from question patterns on Google, Bing, DuckDuckGo, ChatGPT, Reddit, Quora and academic studies, for each company, and updates it every quarter. Every question is asked on ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. ### What is the Investor Answer Audit? The Investor Answer Audit is a study from MS House of what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about your company. After each earnings release we ask the questions real investors ask about you and check every answer against your SEC filing. ### How is it different from an investor perception study? A classic perception study surveys analysts and holders. The Investor Answer Audit checks the answers AI engines give to anyone who asks, with proof from your own filings. Many IR teams fund it from the same perception study budget. ### How fast do we get the audit? Within 48 hours of your earnings release. The Annual Program also runs a baseline before each release, so the audit is ready faster. ### Can we see the audit before we buy? Yes. We publish a full sample audit for fictional Acme Inc. with every section you would receive. If the Quarterly Audit finds nothing you can act on, we refund it in full. ### Where do the correct figures come from? From your own filings on SEC EDGAR, mainly the 8-K earnings release exhibit and the 10-Q, and from your official investor relations site. We never use news articles as the source of truth. ### Do you need access to our systems? No. The audit uses only public information: your filings and the public answers of AI engines. You do not share any data or install anything. ### Can we pay by invoice? Yes. You can pay by card through Stripe, or ask for an invoice, W-9 and security answers first. The Annual Program can be paid by ACH or invoice. --- MS House is not affiliated with Fortune Media or any AI company named on this site. Nothing on this site is investment advice.