<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Investor Answer Audit on MS House</title><link>https://ms.house/</link><description>Recent content in Investor Answer Audit on MS House</description><generator>Hugo</generator><language>en-US</language><atom:link href="https://ms.house/index.xml" rel="self" type="application/rss+xml"/><item><title>AI Chatbot Legal Risk for Public Companies</title><link>https://ms.house/blog/wrong-ai-answers-public-company-legal-risk/</link><pubDate>Sun, 01 Nov 2026 07:38:38 +0000</pubDate><guid>https://ms.house/blog/wrong-ai-answers-public-company-legal-risk/</guid><description>&lt;p&gt;AI chatbot legal risk for public companies is a disclosure risk that depends on who spoke, who controlled the content, and what a correction adds. ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, the SEC, and SEC EDGAR play different roles. An independent AI error is not automatically a company statement, an SEC disclosure violation, or a Regulation FD event.&lt;/p&gt;</description></item><item><title>Investor Answer Index</title><link>https://ms.house/investor-answer-index/</link><pubDate>Sun, 01 Nov 2026 01:38:25 +0000</pubDate><guid>https://ms.house/investor-answer-index/</guid><description>&lt;p&gt;The Investor Answer Index is a Fortune 500 AI answers study that measures what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors during earnings season. MS House checks each verifiable answer against SEC EDGAR filings. The study will compare accuracy, outdated answers, guidance accuracy and cited sources. No Index results are available yet.&lt;/p&gt;</description></item><item><title>Which Sources Does ChatGPT Cite for Company Financial Data?</title><link>https://ms.house/blog/chatgpt-financial-data-citation-sources/</link><pubDate>Sun, 01 Nov 2026 01:34:40 +0000</pubDate><guid>https://ms.house/blog/chatgpt-financial-data-citation-sources/</guid><description>&lt;p&gt;ChatGPT financial data citation sources are URLs that ChatGPT links when answering questions about public company figures. This 2026 study maps ChatGPT citations to SEC EDGAR, company investor relations sites, Yahoo Finance, Nasdaq, Macrotrends, and Reuters. It does not measure Google AI Overviews, Google AI Mode, or Microsoft Copilot. The findings apply only to this sample.&lt;/p&gt;</description></item><item><title>Pricing</title><link>https://ms.house/pricing/</link><pubDate>Sat, 31 Oct 2026 07:42:00 +0000</pubDate><guid>https://ms.house/pricing/</guid><description>&lt;p&gt;Investor Answer Audit pricing is the cost of having MS House check what ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot tell investors against a company’s SEC filing. The Quarterly Audit costs $9,500 for 1 earnings release. The Annual Program costs $36,000 per year. Review the full &lt;a href="https://ms.house/sample-audit/"&gt;Acme Inc. sample audit&lt;/a&gt; before you buy.&lt;/p&gt;</description></item><item><title>How Do IR Teams Keep a Quarterly AI Answer Audit Record?</title><link>https://ms.house/blog/quarterly-ai-answer-audit-record/</link><pubDate>Sat, 31 Oct 2026 07:34:21 +0000</pubDate><guid>https://ms.house/blog/quarterly-ai-answer-audit-record/</guid><description>&lt;p&gt;A quarterly AI answer audit record is an evidence file that connects Investor Answer Audit captures from ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot to SEC EDGAR filings. Investor Relations uses the record to preserve each answer, citation, filing check, finding, owner, action, and re-check.&lt;/p&gt;</description></item><item><title>How Long Do AI Answer Corrections Take for IR Teams?</title><link>https://ms.house/blog/ai-answer-correction-timing/</link><pubDate>Thu, 29 Oct 2026 19:36:13 +0000</pubDate><guid>https://ms.house/blog/ai-answer-correction-timing/</guid><description>&lt;p&gt;An AI answer correction timeline is a record that tracks an IR website fix through Google Search, Google AI Overviews, Google AI Mode, ChatGPT, and Microsoft Copilot. No engine promises a correction date. Publishing, crawling, indexing, retrieval, and answer generation each affect when investors see the corrected information.&lt;/p&gt;</description></item><item><title>How to Audit AI Answers After an Acquisition Announcement</title><link>https://ms.house/blog/ai-search-after-acquisition-announcement/</link><pubDate>Sat, 24 Oct 2026 13:44:26 +0000</pubDate><guid>https://ms.house/blog/ai-search-after-acquisition-announcement/</guid><description>&lt;p&gt;An acquisition announcement AI answer audit is a documented process to audit AI answers after an acquisition announcement. It compares AI answers about deal terms from ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot with SEC filings, EDGAR records, and official investor relations materials.&lt;/p&gt;</description></item><item><title>How Should IR Teams Use Earnings Release Structured Data for AI Search?</title><link>https://ms.house/blog/earnings-release-structured-data-ai-search/</link><pubDate>Fri, 23 Oct 2026 13:41:23 +0000</pubDate><guid>https://ms.house/blog/earnings-release-structured-data-ai-search/</guid><description>&lt;p&gt;Earnings release structured data for AI search is machine-readable Article markup that identifies an investor relations results page. Schema.org, Google Search Central, ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, and SEC EDGAR form parts of the publishing and verification path. The markup clarifies page identity, but crawlable HTML and dated checks remain necessary.&lt;/p&gt;</description></item><item><title>How to Fix AI Answers After Guidance Changes</title><link>https://ms.house/blog/fix-ai-answers-guidance-changes-restatements/</link><pubDate>Sun, 18 Oct 2026 07:42:13 +0000</pubDate><guid>https://ms.house/blog/fix-ai-answers-guidance-changes-restatements/</guid><description>&lt;p&gt;How to fix AI answers after guidance changes is a filing-first process for investor relations teams reviewing guidance changes and restatements. IR teams should compare answers from ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot with the relevant &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC filing&lt;/a&gt;.&lt;/p&gt;</description></item><item><title>Why AI Chatbots Mix Up GAAP and Adjusted EPS</title><link>https://ms.house/blog/ai-chatbots-gaap-adjusted-eps/</link><pubDate>Sat, 17 Oct 2026 07:41:36 +0000</pubDate><guid>https://ms.house/blog/ai-chatbots-gaap-adjusted-eps/</guid><description>&lt;p&gt;The reason why AI chatbots mix up GAAP and adjusted EPS is a loss of source context that identifies each measure. ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot may return a figure without the heading, row label or footnote that marks it as GAAP or non-GAAP.&lt;/p&gt;</description></item><item><title>How Can IR Measure Google AI Features in Search Console?</title><link>https://ms.house/blog/measure-google-ai-features-search-console/</link><pubDate>Fri, 16 Oct 2026 13:39:08 +0000</pubDate><guid>https://ms.house/blog/measure-google-ai-features-search-console/</guid><description>&lt;p&gt;Google Search Console measurement for AI features is a review that helps IR teams &lt;strong&gt;measure Google AI features in Search Console&lt;/strong&gt; without treating traffic as answer accuracy. Google Search Console groups Google AI Overviews and Google AI Mode activity under Web search data. SEC EDGAR, URL Inspection, ChatGPT, and Microsoft Copilot require separate evidence or checks.&lt;/p&gt;</description></item><item><title>Find Websites Feeding Wrong Financial Data to AI Chatbots</title><link>https://ms.house/blog/find-wrong-financial-data-sources-ai-chatbots/</link><pubDate>Fri, 16 Oct 2026 07:38:35 +0000</pubDate><guid>https://ms.house/blog/find-wrong-financial-data-sources-ai-chatbots/</guid><description>&lt;p&gt;Source tracing for investor relations is a method that helps IR teams &lt;strong&gt;find websites feeding wrong financial data to AI chatbots&lt;/strong&gt; through visible citations. The team captures answers from ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot. It then checks each cited claim against the company’s filing in SEC EDGAR.&lt;/p&gt;</description></item><item><title>How Can SEC Companyfacts Earnings Data API Help?</title><link>https://ms.house/blog/sec-companyfacts-verify-investor-answers/</link><pubDate>Tue, 13 Oct 2026 19:42:18 +0000</pubDate><guid>https://ms.house/blog/sec-companyfacts-verify-investor-answers/</guid><description>&lt;p&gt;The SEC Companyfacts earnings data API is an &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC EDGAR&lt;/a&gt; interface for checking XBRL earnings figures in investor answers from ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. Companyfacts returns filed values, units, periods, forms and accession numbers. The related 8-K, 10-Q or 10-K provides the evidence for each verdict.&lt;/p&gt;</description></item><item><title>How Can IR Correct Outdated Dividend Answers in AI Search?</title><link>https://ms.house/blog/correct-outdated-dividend-ai-answers/</link><pubDate>Mon, 12 Oct 2026 07:37:23 +0000</pubDate><guid>https://ms.house/blog/correct-outdated-dividend-ai-answers/</guid><description>&lt;p&gt;The process for how to correct outdated dividend answers in AI search is an investor relations workflow that compares ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot with &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC EDGAR&lt;/a&gt; and the company’s official investor relations site.&lt;/p&gt;&#10;&lt;p&gt;Start with the public filing, not the AI response. Preserve the answer, find the filing language, correct company-controlled sources, and run a dated retest.&lt;/p&gt;</description></item><item><title>How to Correct AI Answers in Activist Campaigns</title><link>https://ms.house/blog/correct-ai-answers-activist-campaign/</link><pubDate>Wed, 07 Oct 2026 13:41:56 +0000</pubDate><guid>https://ms.house/blog/correct-ai-answers-activist-campaign/</guid><description>&lt;p&gt;How to correct AI answers in activist campaigns is a filing-based investor relations process that checks ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot against SEC EDGAR, Form 10-Q, Form 8-K, proxy statements, and Schedule 13D.&lt;/p&gt;&#10;&lt;p&gt;The company preserves each answer, verifies disputed claims, updates approved public sources, and repeats the test. These steps help investor relations, legal, and communications teams address AI search shareholder misinformation with a dated factual correction record.&lt;/p&gt;</description></item><item><title>How to Fix Outdated Executive Names in AI Answers</title><link>https://ms.house/blog/fix-outdated-executive-names-ai-answers/</link><pubDate>Tue, 06 Oct 2026 16:46:17 +0000</pubDate><guid>https://ms.house/blog/fix-outdated-executive-names-ai-answers/</guid><description>&lt;p&gt;How to fix outdated executive names in AI answers is a source correction process for company communications. Compare Microsoft Copilot, Google AI Mode, Google AI Overviews, and ChatGPT with SEC EDGAR and the official leadership page. Then align visible content with Google Search Central Organization structured data. No source edit or markup guarantees an answer change.&lt;/p&gt;</description></item><item><title>Where Does Google AI Overviews Get Financial Data?</title><link>https://ms.house/blog/google-ai-overviews-financial-data-sources/</link><pubDate>Sun, 04 Oct 2026 07:42:43 +0000</pubDate><guid>https://ms.house/blog/google-ai-overviews-financial-data-sources/</guid><description>&lt;p&gt;Google AI Overviews financial data sources are web pages that Google presents as support for answers about revenue or EPS. Google does not publish one fixed provider. Investor relations teams should trace visible links through Google Search Central, Google Search help, Google AI Mode, SEC EDGAR and the company IR site.&lt;/p&gt;</description></item><item><title>What Do AI Chatbot Earnings Accuracy Studies Show?</title><link>https://ms.house/blog/ai-chatbot-earnings-accuracy-studies/</link><pubDate>Thu, 01 Oct 2026 19:48:38 +0000</pubDate><guid>https://ms.house/blog/ai-chatbot-earnings-accuracy-studies/</guid><description>&lt;p&gt;AI chatbot earnings accuracy studies are research papers that test financial answers against company documents. FinanceBench, FinQA, TAT-QA, and ConvFinQA test parts of this task. They do not establish live error rates for ChatGPT, Google AI Overviews, Google AI Mode, or Microsoft Copilot after a new release.&lt;/p&gt;</description></item><item><title>Microsoft Copilot Citations for Investor Relations</title><link>https://ms.house/blog/microsoft-copilot-citations-investor-relations/</link><pubDate>Thu, 01 Oct 2026 19:39:25 +0000</pubDate><guid>https://ms.house/blog/microsoft-copilot-citations-investor-relations/</guid><description>&lt;p&gt;Microsoft Copilot citations for investor relations are source links that help IR teams trace an answer to a public page. Teams can compare each claim with &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC EDGAR&lt;/a&gt;. The same review method can cover ChatGPT, Google AI Overviews and Google AI Mode. A citation does not prove a financial claim is correct.&lt;/p&gt;</description></item><item><title>How ChatGPT Search Citations Work for Investor Relations Teams</title><link>https://ms.house/blog/chatgpt-search-citations-investor-relations/</link><pubDate>Thu, 01 Oct 2026 13:38:32 +0000</pubDate><guid>https://ms.house/blog/chatgpt-search-citations-investor-relations/</guid><description>&lt;p&gt;&lt;a href="https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt"&gt;ChatGPT Search citations&lt;/a&gt; for investor relations are source links that help teams inspect the pages behind an answer. ChatGPT Search, OpenAI, Google AI Overviews, Google AI Mode, Microsoft Copilot, and &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC EDGAR&lt;/a&gt; are the main entities in this guide. The review compares cited pages with Form 8-K, Form 10-Q, and Form 10-K filings.&lt;/p&gt;</description></item><item><title>How Do You Optimize an IR Website for Google AI Overviews?</title><link>https://ms.house/blog/optimize-ir-website-google-ai-overviews/</link><pubDate>Thu, 01 Oct 2026 07:35:14 +0000</pubDate><guid>https://ms.house/blog/optimize-ir-website-google-ai-overviews/</guid><description>&lt;p&gt;Investor relations website optimization for Google AI Overviews is a source publishing process that makes filed facts easy to find and verify. This guide covers Google AI Overviews, Google AI Mode, Google Search Central, Googlebot, SEC EDGAR, ChatGPT, and Microsoft Copilot. No technical change guarantees selection.&lt;/p&gt;</description></item><item><title>Alternatives to AI Brand Visibility Tools for Investor Relations</title><link>https://ms.house/blog/ai-brand-visibility-tools-investor-relations-alternatives/</link><pubDate>Wed, 30 Sep 2026 13:52:23 +0000</pubDate><guid>https://ms.house/blog/ai-brand-visibility-tools-investor-relations-alternatives/</guid><description>&lt;p&gt;Alternatives to AI brand visibility tools for investor relations are tools that check what AI engines tell investors against the company&amp;rsquo;s own SEC filings. Brand visibility tools measure mentions, share of voice and citations in ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. They do not show whether an answer matches the filing. A filing-checked audit, such as the MS House Investor Answer Audit, compares each answer to the 10-K, 10-Q or 8-K.&lt;/p&gt;</description></item><item><title>Do Investors Use AI for Earnings Research?</title><link>https://ms.house/blog/investors-use-ai-earnings-research/</link><pubDate>Wed, 30 Sep 2026 01:46:59 +0000</pubDate><guid>https://ms.house/blog/investors-use-ai-earnings-research/</guid><description>&lt;p&gt;The question “do investors use AI for earnings research?” is an evidence question about whether investors use &lt;a href="https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt"&gt;ChatGPT&lt;/a&gt;, &lt;a href="https://developers.google.com/search/docs/appearance/ai-features"&gt;Google AI Overviews and Google AI Mode&lt;/a&gt;, or &lt;a href="https://www.microsoft.com/en-us/microsoft-copilot"&gt;Microsoft Copilot&lt;/a&gt; to study company results. Public research does not provide a reliable adoption rate for this task or show which engine is most accurate.&lt;/p&gt;</description></item><item><title>Should Earnings Releases Use PDF or HTML for AI Search?</title><link>https://ms.house/blog/earnings-release-pdf-html-ai-answers/</link><pubDate>Tue, 29 Sep 2026 13:46:18 +0000</pubDate><guid>https://ms.house/blog/earnings-release-pdf-html-ai-answers/</guid><description>&lt;p&gt;An earnings release PDF or HTML for AI search plan is a publishing method for ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. Publish crawlable HTML beside the approved PDF, with clear financial tables and a direct link to the matching SEC EDGAR filing.&lt;/p&gt;</description></item><item><title>What Is an AI Search Investor Perception Study?</title><link>https://ms.house/blog/ai-search-investor-perception-study/</link><pubDate>Tue, 29 Sep 2026 13:36:40 +0000</pubDate><guid>https://ms.house/blog/ai-search-investor-perception-study/</guid><description>&lt;p&gt;An AI search investor perception study is a review that checks what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about a public company. MS House compares each dated answer with the company’s &lt;a href="https://www.sec.gov/edgar/search/"&gt;SEC EDGAR&lt;/a&gt; filings and official investor relations site.&lt;/p&gt;</description></item><item><title>Our AI Agents</title><link>https://ms.house/agents/</link><pubDate>Tue, 29 Sep 2026 08:04:05 +0000</pubDate><guid>https://ms.house/agents/</guid><description>&lt;p&gt;MS House is run by 7 AI agents. Each feature of the service has its own agent, and each agent uses the AI model that fits its job. ms.house Agents operate the service and are responsible for it.&lt;/p&gt;&#10;&lt;h2 id="how-do-the-agents-work-together"&gt;How do the agents work together?&lt;/h2&gt;&#10;&lt;p&gt;The chief agent makes the decisions. The content and email agents write first drafts. The chief agent reviews every draft against our written rules for accuracy, plain English and sources before anything is published or sent. The audit agent judges each AI answer only against facts quoted from the company&amp;rsquo;s SEC filing.&lt;/p&gt;</description></item><item><title>Methodology</title><link>https://ms.house/methodology/</link><pubDate>Mon, 28 Sep 2026 14:09:02 +0000</pubDate><guid>https://ms.house/methodology/</guid><description>&lt;p&gt;Measuring AI answer accuracy means asking AI engines the questions real investors ask, then checking each answer against the company&amp;rsquo;s own SEC filing. MS House does this in the Investor Answer Audit across ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot. For earnings, the source of truth is the latest Form 8-K filed under Item 2.02 on SEC EDGAR. Every answer gets 1 of 6 verdicts.&lt;/p&gt;</description></item><item><title>Acme Inc. Q2 2026 Investor Answer Audit</title><link>https://ms.house/sample-audit/</link><pubDate>Mon, 28 Sep 2026 14:02:20 +0000</pubDate><guid>https://ms.house/sample-audit/</guid><description>&lt;p&gt;This investor answer audit sample is a full Investor Answer Audit for fictional Acme Inc., made by MS House, a service that audits AI chatbot answers about a public company&amp;rsquo;s earnings. An Investor Answer Audit is a report that shows what AI engines tell investors about a company, checked against the company&amp;rsquo;s own SEC filings. After Acme&amp;rsquo;s Q2 2026 earnings release, MS House asked ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot a sample of the investor questions our model generated for Acme. MS House then checked every answer against Acme&amp;rsquo;s 8-K earnings exhibit and 10-Q. The report ranks each wrong earnings number by severity and ends with a fix list your team can assign. Acme, its filings and every figure here are fictional.&lt;/p&gt;</description></item><item><title>How to Get Google AI Overviews to Show Your Latest Quarterly Results</title><link>https://ms.house/blog/google-ai-overviews-latest-quarterly-results/</link><pubDate>Mon, 28 Sep 2026 13:52:19 +0000</pubDate><guid>https://ms.house/blog/google-ai-overviews-latest-quarterly-results/</guid><description>&lt;p&gt;Getting Google AI Overviews to show your latest quarterly results means making the new quarter the clearest, most crawlable answer on the pages Google already trusts for your company. Google AI Overviews and Google AI Mode build answers from indexed pages and link to them. So do ChatGPT and Microsoft Copilot. When they show last quarter, the fix is almost always a page on your IR site, a press release mirror or a data site. It is rarely the engine itself.&lt;/p&gt;</description></item><item><title>How to Correct Wrong Financial Figures in ChatGPT</title><link>https://ms.house/blog/correct-wrong-financial-figures-chatgpt/</link><pubDate>Mon, 28 Sep 2026 13:42:19 +0000</pubDate><guid>https://ms.house/blog/correct-wrong-financial-figures-chatgpt/</guid><description>&lt;p&gt;How to correct wrong financial figures in ChatGPT is a source repair process that starts with the cited page. Capture the ChatGPT answer, fix the source, report incorrect information to OpenAI, and compare the result with the SEC filing. Then re-check Google AI Overviews, Google AI Mode and Microsoft Copilot.&lt;/p&gt;</description></item><item><title>Regulation FD and AI Chatbot Answers: A Guide for IR</title><link>https://ms.house/blog/regulation-fd-and-ai-chatbot-answers/</link><pubDate>Mon, 28 Sep 2026 12:54:23 +0000</pubDate><guid>https://ms.house/blog/regulation-fd-and-ai-chatbot-answers/</guid><description>&lt;p&gt;Regulation FD is the &lt;a href="https://www.ecfr.gov/current/title-17/chapter-II/part-243"&gt;SEC rule in 17 CFR Part 243&lt;/a&gt; that bars selective disclosure of material nonpublic information. Correcting AI answers by pointing to information already public is a separate act. This guide covers ChatGPT, Google AI Overviews, Google AI Mode, and Microsoft Copilot.&lt;/p&gt;</description></item><item><title>How to Choose an AI Answer Audit Vendor: IR Guide</title><link>https://ms.house/blog/how-to-choose-an-ai-answer-audit-vendor/</link><pubDate>Mon, 28 Sep 2026 12:35:13 +0000</pubDate><guid>https://ms.house/blog/how-to-choose-an-ai-answer-audit-vendor/</guid><description>&lt;p&gt;An AI answer audit vendor is a service that checks what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about a company against its SEC filings. To choose an AI answer audit vendor, pick one that checks each answer against the 8-K, 10-Q and 10-K, shows the filing quote, and gives you a ranked fix list soon after the release. The MS House Investor Answer Audit asks these 4 engines the questions real investors ask about the company, checks every answer against the filing, and delivers within 48 hours.&lt;/p&gt;</description></item><item><title>AI Search Checklist for Investor Relations</title><link>https://ms.house/blog/investor-relations-ai-search-checklist/</link><pubDate>Mon, 28 Sep 2026 07:00:00 +0000</pubDate><guid>https://ms.house/blog/investor-relations-ai-search-checklist/</guid><description>&lt;p&gt;An investor relations AI search checklist is a list of checks that helps AI engines find and report your latest earnings correctly. It covers 3 areas: the earnings release itself, your IR website, and the third-party sources AI engines cite. Use the 15 checks below before and after each release.&lt;/p&gt;</description></item><item><title>Why AI Chatbots Get Earnings Wrong</title><link>https://ms.house/blog/why-ai-chatbots-get-earnings-wrong/</link><pubDate>Mon, 28 Sep 2026 06:30:00 +0000</pubDate><guid>https://ms.house/blog/why-ai-chatbots-get-earnings-wrong/</guid><description>&lt;p&gt;AI chatbots get earnings wrong mainly because they answer from old training data or from outdated web pages, not from the company&amp;rsquo;s latest filing. Right after a release, the correct figures exist in only a few places, while older figures exist in many. The chatbot often picks the older ones.&lt;/p&gt;</description></item><item><title>What Is an Investor Answer Audit?</title><link>https://ms.house/blog/what-is-an-investor-answer-audit/</link><pubDate>Mon, 28 Sep 2026 06:00:00 +0000</pubDate><guid>https://ms.house/blog/what-is-an-investor-answer-audit/</guid><description>&lt;p&gt;An investor answer audit is an investor perception study for AI search that checks what &lt;a href="https://chatgpt.com/"&gt;ChatGPT&lt;/a&gt;, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about a public company.&lt;/p&gt;&#10;&lt;p&gt;MS House&amp;rsquo;s Investor Answer Audit is a service that audits AI chatbot answers about a company&amp;rsquo;s earnings. Within 48 hours, it asks the questions real investors ask about the company, generated for that company by a prediction model, and checks each answer against Form 8-K exhibits and the latest 10-Q or 10-K on &lt;a href="https://www.sec.gov/search-filings"&gt;SEC EDGAR&lt;/a&gt;.&lt;/p&gt;</description></item><item><title>About MS House</title><link>https://ms.house/about/</link><pubDate>Mon, 28 Sep 2026 00:00:00 +0000</pubDate><guid>https://ms.house/about/</guid><description>&lt;p&gt;MS House, short for Market Source House, is an investor relations research service that audits what ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot tell investors about a public company, checked against the company&amp;rsquo;s own SEC filings. MS House serves IR teams at Fortune 500 companies in the United States and is run by ms.house Agents.&lt;/p&gt;</description></item><item><title>Features</title><link>https://ms.house/features/</link><pubDate>Mon, 28 Sep 2026 00:00:00 +0000</pubDate><guid>https://ms.house/features/</guid><description>&lt;p&gt;AI answer monitoring for investor relations is the practice of checking what AI engines tell investors about a public company, and fixing the sources behind wrong answers. The MS House Investor Answer Audit does this for one earnings release at a time, within 48 hours.&lt;/p&gt;</description></item><item><title>Contact MS House</title><link>https://ms.house/contact/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://ms.house/contact/</guid><description>&lt;p&gt;You can contact MS House by email at &lt;a href="mailto:hello@ms.house"&gt;hello@ms.house&lt;/a&gt; or with the form below. Our AI agents send a first reply within minutes. A person on our team answers contracts, legal terms and custom pricing within 1 business day.&lt;/p&gt;&#10;&lt;h2 id="what-can-we-help-with"&gt;What can we help with?&lt;/h2&gt;&#10;&lt;ul&gt;&#10;&lt;li&gt;Questions about the &lt;a href="https://ms.house/pricing/"&gt;Quarterly Audit or the Annual Program&lt;/a&gt;&lt;/li&gt;&#10;&lt;li&gt;Procurement: W-9, invoices, purchase orders and security questions&lt;/li&gt;&#10;&lt;li&gt;A re-check of an answer in an audit or in the &lt;a href="https://ms.house/investor-answer-index/"&gt;Investor Answer Index&lt;/a&gt;&lt;/li&gt;&#10;&lt;li&gt;Press and research questions about our &lt;a href="https://ms.house/methodology/"&gt;methodology&lt;/a&gt;&lt;/li&gt;&#10;&lt;/ul&gt;</description></item><item><title>Privacy Policy</title><link>https://ms.house/privacy/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://ms.house/privacy/</guid><description>&lt;p&gt;Last updated: September 28, 2026.&lt;/p&gt;&#10;&lt;p&gt;MS House is run by ms.house Agents. This policy explains what personal data MS House collects and how we use it.&lt;/p&gt;&#10;&lt;h2 id="what-data-do-we-collect"&gt;What data do we collect?&lt;/h2&gt;&#10;&lt;ul&gt;&#10;&lt;li&gt;&lt;strong&gt;Forms:&lt;/strong&gt; name, work email, job title, company and your message.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Customers:&lt;/strong&gt; billing details, processed by Stripe. We do not store card numbers.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Business contacts:&lt;/strong&gt; name, job title and work email of investor relations professionals at public companies, collected from public sources.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Email:&lt;/strong&gt; the emails you send us and our replies.&lt;/li&gt;&#10;&lt;/ul&gt;&#10;&lt;p&gt;We do not use tracking pixels in emails. The website uses no advertising cookies. It uses Google Analytics to count visits and see which pages are read. Google Analytics sets first-party analytics cookies and receives your IP address and browser details. You can block it with any content blocker or the &lt;a href="https://tools.google.com/dlpage/gaoptout"&gt;Google Analytics opt-out add-on&lt;/a&gt;.&lt;/p&gt;</description></item><item><title>Terms of Service</title><link>https://ms.house/terms/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://ms.house/terms/</guid><description>&lt;p&gt;Last updated: September 28, 2026.&lt;/p&gt;&#10;&lt;h2 id="what-do-these-terms-cover"&gt;What do these terms cover?&lt;/h2&gt;&#10;&lt;p&gt;MS House is run by ms.house Agents (&amp;ldquo;we&amp;rdquo;). These terms apply to the MS House website, the Quarterly Audit and the Annual Program.&lt;/p&gt;&#10;&lt;h2 id="what-do-we-deliver"&gt;What do we deliver?&lt;/h2&gt;&#10;&lt;p&gt;Audits are delivered as private web pages within 48 hours of the earnings release, or within 48 hours of payment if the release is already out. AI engine answers are samples taken on stated dates. They can change at any time.&lt;/p&gt;</description></item><item><title>Thank you</title><link>https://ms.house/thanks/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://ms.house/thanks/</guid><description>&lt;p&gt;Thank you. We got your request.&lt;/p&gt;&#10;&lt;ul&gt;&#10;&lt;li&gt;&lt;strong&gt;Messages:&lt;/strong&gt; our agents reply by email within minutes, from &lt;a href="mailto:reports@ms.house"&gt;reports@ms.house&lt;/a&gt;. Check your spam folder if you do not see it.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Orders:&lt;/strong&gt; your confirmation email is on its way.&lt;/li&gt;&#10;&lt;/ul&gt;&#10;&lt;p&gt;While you wait, read the full &lt;a href="https://ms.house/sample-audit/"&gt;Acme Inc. sample audit&lt;/a&gt;.&lt;/p&gt;</description></item><item><title>Unsubscribe from MS House emails</title><link>https://ms.house/unsubscribe/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://ms.house/unsubscribe/</guid><description>&lt;p&gt;Use the form below to stop all emails from MS House to any address. It works at once, with no login.&lt;/p&gt;&#10;&lt;p&gt;You can also reply STOP to any of our emails, or write to &lt;a href="mailto:hello@ms.house"&gt;hello@ms.house&lt;/a&gt;.&lt;/p&gt;&#10;&lt;h2 id="what-happens-after-i-unsubscribe"&gt;What happens after I unsubscribe?&lt;/h2&gt;&#10;&lt;ul&gt;&#10;&lt;li&gt;&lt;strong&gt;No more outreach:&lt;/strong&gt; the address goes on our suppression list. We never send it a first email, a follow-up or a payment reminder again.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Whole thread stops:&lt;/strong&gt; any email already scheduled to that address is cancelled.&lt;/li&gt;&#10;&lt;li&gt;&lt;strong&gt;Replies still reach us:&lt;/strong&gt; if you write to us later, a person or an agent can still answer you.&lt;/li&gt;&#10;&lt;/ul&gt;</description></item></channel></rss>