# Acme Inc. Q2 2026 Investor Answer Audit

URL: https://ms.house/sample-audit/

> Full sample Investor Answer Audit for fictional Acme Inc.: engine scores, every answer, filing-backed errors, cited sources and a ranked fix list.

What ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot told investors about Acme's Q2 2026 results, checked answer by answer against Acme's 8-K and 10-Q.

This investor answer audit sample is a full Investor Answer Audit for fictional Acme Inc., made by MS House, a service that audits AI chatbot answers about a public company's earnings. An Investor Answer Audit is a report that shows what AI engines tell investors about a company, checked against the company's own SEC filings. After Acme's Q2 2026 earnings release, MS House asked ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot a sample of the investor questions our model generated for Acme. MS House then checked every answer against Acme's 8-K earnings exhibit and 10-Q. The report ranks each wrong earnings number by severity and ends with a fix list your team can assign. Acme, its filings and every figure here are fictional.

## How to read this audit

Read the executive summary of this sample Investor Answer Audit first, then the ranked fix list. The rest is evidence your team can hand to General Counsel or the web team.

An Investor Answer Audit has 10 sections. The executive summary, engine scorecard and top issues answer one question: is our quarter being reported correctly? The ranked fix list says who does what. Error evidence, all answers and source trace carry the proof, answer by answer. The last 3 sections cover cited sources, the trend and re-check, and the filing facts behind every verdict. Each error shows the filing quote, so you can check it yourself. A real audit arrives as a private web page within 48 hours of your earnings release.

## How are the verdicts decided?

Each answer gets 1 of 6 verdicts. **Correct** matches the filing. **Outdated** matches an earlier period. **Wrong** is contradicted by the filing. **Partly wrong** mixes right and wrong facts. **No answer** means the engine gave nothing useful. **Not checkable** means the filing cannot confirm the answer, such as investment advice or analyst consensus.

To score an engine in the scorecard, MS House first sets aside every Not checkable answer. The share of the remaining answers marked Correct is that engine's answer accuracy rate. The [methodology page](/methodology/) explains each rule in full.

## How do you fix wrong earnings numbers in AI answers?

You fix wrong earnings numbers in AI answers at their source: the pages and sites the AI engines cite. MS House audits the answers after your earnings release, and your team makes the fixes from the ranked fix list.

1. Read the error evidence. Each wrong answer shows the engine and the quote from your 8-K or 10-Q.
2. Open the source trace to see which pages and sites fed each wrong answer.
3. Assign each item on the ranked fix list to its owner: IR, Growth, AI Search and SEO, or Communications.
4. Use the trend and re-check section to see whether ChatGPT, Google AI Overviews, Google AI Mode and Microsoft Copilot now answer correctly. The Annual Program adds a 14 day re-check after each fix.

## What does each section give your team?

Each of the 10 sections in an Investor Answer Audit maps to one reader and one decision. The table shows who opens each section and what it settles.

| Section | Who uses it | Decision it supports |
|---|---|---|
| Executive summary | CFO, CEO | Is our quarter being reported correctly? |
| Engine scorecard | Head of IR | Which engines and topics need work? |
| Top issues | Head of IR, Communications | What to fix first, and why |
| Ranked fix list | IR, Growth, AI Search and SEO, Communications | Who does what, by when |
| Error evidence | General Counsel, IR | Proof for each error, with the filing quote |
| All answers | IR | The full record for this quarter |
| Source trace | Growth, AI Search and SEO, Marketing | Which pages and sites to update |
| Cited sources | IR, Communications | Do engines rely on Reddit, YouTube, news, market data sites or our IR site? |
| Trend and re-check | CFO, board | Did the fixes work? |
| Filing facts | General Counsel | The ground truth behind every verdict |

See every part explained on the [features page](/features/), and order an audit for your next release on the [pricing page](/pricing/).

## Audit details

Fictional example. Acme Inc., its people and every figure are made up to show the format.

- Company: Acme Inc., ticker ACME (fictional)
- Period: Q2 2026, released July 23, 2026
- Answers captured: July 24 to 25, 2026, from a United States location
- Scope: a sample of the modeled investor questions, 4 engines

## 1. Executive summary

- AI engines answered 71% of checkable investor questions about Acme's Q2 2026 results correctly, up from 61% last quarter.
- We found 28 wrong, outdated or partly wrong answers. 14 are high severity: old guidance, the former CFO, the old dividend and mixed up EPS.
- 13 of the 28 errors trace back to 4 pages you control. The top 3 fixes are low effort and address 14 errors.

Answer accuracy rate: 71%. Errors: 28. High severity errors: 14.

## 2. Engine scorecard

| Engine | Correct | Outdated | Wrong | Partly wrong | No answer | Not checkable | Accuracy |
|---|---|---|---|---|---|---|---|
| ChatGPT | 19 | 5 | 2 | 2 | 0 | 2 | 68% |
| Google AI Overviews | 22 | 1 | 0 | 3 | 2 | 2 | 79% |
| Google AI Mode | 24 | 2 | 1 | 1 | 0 | 2 | 86% |
| Microsoft Copilot | 15 | 7 | 3 | 1 | 2 | 2 | 54% |

| Question group | Accuracy |
|---|---|
| Results | 75% |
| Guidance | 58% |
| Capital return and balance sheet | 70% |
| Leadership | 67% |
| Segments and margins | 67% |
| Outlook, risk and deals | 75% |
| Calendar and sources | 81% |

## 3. Top issues

1. **Old full year guidance is still in AI answers** (high severity, 5 errors). ChatGPT and Copilot repeat the April range. Copilot says guidance was kept, when it was raised. Google AI Overviews gets revenue right but keeps the old EPS range.
2. **3 engines name the former CFO** (high severity, 3 errors). ChatGPT, Copilot and Google AI Mode name Mark Ellison as CFO, 4 months after Priya Raman took the role.
3. **The dividend increase has not reached AI answers** (high severity, 3 errors). 3 of 4 engines still give the $0.48 dividend. Income investors will see a yield that is too low.
4. **GAAP and adjusted EPS are mixed up** (high severity, 3 errors). Google AI Overviews reports adjusted EPS as EPS. Copilot swaps GAAP and adjusted figures.
5. **Q1 numbers are shown as the latest quarter** (high severity, 6 errors). Copilot and ChatGPT give Q1 revenue, growth and margins as if they were Q2.
6. **Completed deals are described as pending** (medium severity, 4 errors). Engines still describe the Northwind close and the Consumer Tools sale as future events, and one lists the sold unit as a segment.

## 4. Ranked fix list

| # | Action | Owner | Effort | Impact | Errors fixed | When |
|---|---|---|---|---|---|---|
| 1 | Republish the Q2 release as HTML with guidance, GAAP EPS and adjusted EPS in labeled text, not only in PDF tables. | IR and SEO team | Low | High | 8 | Within 2 days |
| 2 | Update the leadership page and its Person schema to show Priya Raman as CFO, with a visible last updated date. | Communications and Marketing | Low | High | 3 | Within 2 days |
| 3 | Add the $0.52 dividend to the top of the dividend history page and to the release headline block. | IR | Low | High | 3 | Same day |
| 4 | Add a banner on the Q1 results page that links to Q2 results, and label every figure with its period. | SEO and AI Search team | Low | Medium | 5 | Within 3 days |
| 5 | Send the Q2 release and raised guidance to the market data aggregators that engines cite. | IR | Medium | Medium | 8 | Within 5 days |
| 6 | Publish a dated deal completion page for Northwind Controls and the Consumer Tools sale. | IR and Legal | Low | Medium | 2 | Within 5 days |
| 7 | Post a sourced correction request on the Wikipedia talk page for the CFO and the segment list. | Communications | Medium | Medium | 2 | Within 7 days |
| 8 | Publish a plain Q2 FAQ page on the IR site (dividend, segments, guidance) so engines stop citing old Reddit threads. Do not post on Reddit. | IR and Legal | Low | Medium | 2 | Within 7 days |
| 9 | Publish a short Q2 results video on Acme's own YouTube channel with the period in the title, chapters and a full transcript. | Communications | Medium | Medium | 1 | Within 10 days |
| 10 | Add the Q3 release date to the events page and to an Event schema block. | SEO and AI Search team | Low | Low | 2 | Within 7 days |

## 5. Error evidence

### Q1 on Microsoft Copilot: Outdated, high severity

- Topic: Quarterly revenue
- Engine said: Acme's revenue last quarter was $4.61 billion.
- Filing says: Q2 2026 revenue was $4.82 billion. $4.61 billion was Q1 2026.
- Filing quote: "Revenue for the second quarter was $4.82 billion, up 6.4% from $4.53 billion in the prior year quarter." (8-K Ex. 99.1, p. 1)
- Likely source: Market data aggregator sites

### Q1 on ChatGPT: Outdated, high severity

- Topic: Quarterly revenue
- Engine said: Revenue in the most recent quarter was $4.61 billion, up 4.9%.
- Filing says: Q2 2026 revenue was $4.82 billion, up 6.4%.
- Filing quote: "Revenue for the second quarter was $4.82 billion, up 6.4% from $4.53 billion in the prior year quarter." (8-K Ex. 99.1, p. 1)
- Likely source: Your IR site: Q1 2026 results page

### Q2 on ChatGPT: Outdated, high severity

- Topic: Current guidance
- Engine said: Acme expects 2026 revenue of $18.8 billion to $19.3 billion and adjusted EPS of $6.00 to $6.25.
- Filing says: Guidance was raised to $19.1B to $19.5B and $6.20 to $6.40 on July 23.
- Filing quote: "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." (8-K Ex. 99.1, p. 2)
- Likely source: Your IR site: Q1 2026 results page

### Q2 on Microsoft Copilot: Outdated, high severity

- Topic: Current guidance
- Engine said: The company's full year outlook calls for revenue of $18.8 billion to $19.3 billion.
- Filing says: Guidance was raised to $19.1B to $19.5B on July 23.
- Filing quote: "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." (8-K Ex. 99.1, p. 2)
- Likely source: Market data aggregator sites

### Q3 on Google AI Overviews: Partly wrong, high severity

- Topic: GAAP EPS
- Engine said: Acme reported earnings per share of $1.58 for the second quarter.
- Filing says: GAAP diluted EPS was $1.37. $1.58 is adjusted (non-GAAP) EPS and should be labeled as such.
- Filing quote: "GAAP diluted earnings per share were $1.37." (8-K Ex. 99.1, p. 1)
- Likely source: Your Q2 release PDF (tables as images)

### Q3 on Microsoft Copilot: Wrong, high severity

- Topic: GAAP EPS
- Engine said: EPS was $1.21 in the latest quarter.
- Filing says: GAAP diluted EPS was $1.37 in Q2 2026. $1.21 was Q1 2026.
- Filing quote: "GAAP diluted earnings per share were $1.37." (8-K Ex. 99.1, p. 1)
- Likely source: Market data aggregator sites

### Q5 on Microsoft Copilot: Outdated, high severity

- Topic: Quarter highlights
- Engine said: Highlights: revenue of $4.61 billion, EPS of $1.21 and reaffirmed guidance.
- Filing says: Q2 highlights: revenue $4.82B, GAAP EPS $1.37, raised guidance, dividend up 8%.
- Filing quote: "Revenue for the second quarter was $4.82 billion, up 6.4% from $4.53 billion in the prior year quarter." (8-K Ex. 99.1, p. 1)
- Likely source: Market data aggregator sites

### Q9 on Microsoft Copilot: Wrong, high severity

- Topic: Guidance change
- Engine said: Acme kept its full year guidance unchanged in its latest report.
- Filing says: Acme raised both revenue and adjusted EPS guidance.
- Filing quote: "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." (8-K Ex. 99.1, p. 2)
- Likely source: Market data aggregator sites

### Q10 on ChatGPT: Outdated, high severity

- Topic: Dividend
- Engine said: Acme pays a quarterly dividend of $0.48 per share.
- Filing says: The dividend was raised to $0.52 on July 23.
- Filing quote: "The Board increased the quarterly dividend 8% to $0.52 per share." (8-K Ex. 99.1, p. 2)
- Likely source: Your IR site: dividend history page

### Q10 on Microsoft Copilot: Outdated, high severity

- Topic: Dividend
- Engine said: The quarterly dividend is $0.48.
- Filing says: The dividend was raised to $0.52 on July 23.
- Filing quote: "The Board increased the quarterly dividend 8% to $0.52 per share." (8-K Ex. 99.1, p. 2)
- Likely source: Your IR site: dividend history page

### Q10 on Google AI Mode: Outdated, high severity

- Topic: Dividend
- Engine said: Acme's current dividend is $0.48 per quarter, a yield of about 1.9%.
- Filing says: The dividend was raised to $0.52 on July 23.
- Filing quote: "The Board increased the quarterly dividend 8% to $0.52 per share." (8-K Ex. 99.1, p. 2)
- Likely source: Reddit threads from the Q1 release

### Q12 on ChatGPT: Wrong, high severity

- Topic: CFO
- Engine said: Acme's CFO is Mark Ellison.
- Filing says: Priya Raman has been CFO since April 1, 2026.
- Filing quote: "Priya Raman, who became Chief Financial Officer on April 1, 2026" (8-K Item 5.02, filed February 12, 2026)
- Likely source: Wikipedia article (infobox)

### Q12 on Microsoft Copilot: Wrong, high severity

- Topic: CFO
- Engine said: Mark Ellison serves as Chief Financial Officer of Acme Inc.
- Filing says: Priya Raman has been CFO since April 1, 2026.
- Filing quote: "Priya Raman, who became Chief Financial Officer on April 1, 2026" (8-K Item 5.02, filed February 12, 2026)
- Likely source: Your IR site: leadership page

### Q12 on Google AI Mode: Wrong, high severity

- Topic: CFO
- Engine said: The CFO is Mark Ellison, who has held the role since 2019.
- Filing says: Priya Raman has been CFO since April 1, 2026.
- Filing quote: "Priya Raman, who became Chief Financial Officer on April 1, 2026" (8-K Item 5.02, filed February 12, 2026)
- Likely source: Your IR site: leadership page

### Q6 on Microsoft Copilot: Outdated, medium severity

- Topic: Revenue growth
- Engine said: Revenue grew 4.9% year over year.
- Filing says: Q2 revenue grew 6.4%. 4.9% was Q1.
- Filing quote: "Revenue for the second quarter was $4.82 billion, up 6.4% from $4.53 billion in the prior year quarter." (8-K Ex. 99.1, p. 1)
- Likely source: Market data aggregator sites

### Q8 on Microsoft Copilot: Partly wrong, medium severity

- Topic: Adjusted EPS
- Engine said: Adjusted EPS was $1.37.
- Filing says: Adjusted EPS was $1.58. $1.37 is GAAP EPS.
- Filing quote: "Adjusted earnings per share, a non-GAAP measure, were $1.58." (8-K Ex. 99.1, p. 1)
- Likely source: Your Q2 release PDF (tables as images)

### Q9 on Google AI Overviews: Partly wrong, medium severity

- Topic: Guidance change
- Engine said: Acme raised its revenue outlook to $19.1 billion to $19.5 billion; EPS guidance stayed at $6.00 to $6.25.
- Filing says: Adjusted EPS guidance was also raised, to $6.20 to $6.40.
- Filing quote: "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." (8-K Ex. 99.1, p. 2)
- Likely source: Your Q2 release PDF (tables as images)

### Q11 on Microsoft Copilot: Outdated, medium severity

- Topic: Share buyback
- Engine said: Acme has a $2.0 billion share repurchase program.
- Filing says: A new $3.0 billion authorization replaced the $2.0 billion program.
- Filing quote: "The Board approved a new share repurchase authorization of $3.0 billion, replacing the prior $2.0 billion program." (8-K Ex. 99.1, p. 2)
- Likely source: Market data aggregator sites

### Q13 on ChatGPT: Outdated, medium severity

- Topic: Segment results
- Engine said: Acme has four segments: Industrial Automation, Energy Systems, Aftermarket Services and Consumer Tools.
- Filing says: Consumer Tools was sold in May 2026. Acme now reports 3 segments.
- Filing quote: "Industrial Automation revenue was $2.61 billion, Energy Systems $1.44 billion and Aftermarket Services $0.77 billion." (8-K Ex. 99.1, p. 5)
- Likely source: Wikipedia article (infobox)

### Q17 on ChatGPT: Partly wrong, medium severity

- Topic: Management outlook
- Engine said: Management said demand was stable and kept a cautious tone on the second half.
- Filing says: Management raised the outlook and cited strong automation orders.
- Filing quote: "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." (8-K Ex. 99.1, p. 2)
- Likely source: Third-party YouTube video on the Q1 call

### Q18 on ChatGPT: Wrong, medium severity

- Topic: Next earnings date
- Engine said: Acme's next earnings report is expected around October 29, 2026.
- Filing says: Acme reports Q3 results on October 22, 2026.
- Filing quote: "Acme will report third quarter results on October 22, 2026." (IR site, events page)
- Likely source: Market data aggregator sites

### Q22 on Google AI Overviews: Outdated, medium severity

- Topic: M&A status
- Engine said: Acme agreed to buy Northwind Controls; the deal is expected to close later this year.
- Filing says: The Northwind Controls deal closed in June 2026.
- Filing quote: "We closed the acquisition of Northwind Controls in June and completed the sale of our Consumer Tools business in May." (8-K Ex. 99.1, p. 2)
- Likely source: News coverage from the deal announcement

### Q22 on Microsoft Copilot: Outdated, medium severity

- Topic: M&A status
- Engine said: Acme plans to sell its Consumer Tools unit.
- Filing says: The Consumer Tools sale was completed in May 2026.
- Filing quote: "We closed the acquisition of Northwind Controls in June and completed the sale of our Consumer Tools business in May." (8-K Ex. 99.1, p. 2)
- Likely source: News coverage from the deal announcement

### Q11 on Google AI Overviews: Partly wrong, low severity

- Topic: Share buyback
- Engine said: Acme announced a new buyback but did not disclose the size.
- Filing says: The new authorization is $3.0 billion.
- Filing quote: "The Board approved a new share repurchase authorization of $3.0 billion, replacing the prior $2.0 billion program." (8-K Ex. 99.1, p. 2)
- Likely source: Your Q2 release PDF (tables as images)

### Q13 on Google AI Mode: Partly wrong, low severity

- Topic: Segment results
- Engine said: Industrial Automation is the largest segment at about $2.5 billion in quarterly revenue.
- Filing says: Industrial Automation revenue was $2.61 billion.
- Filing quote: "Industrial Automation revenue was $2.61 billion, Energy Systems $1.44 billion and Aftermarket Services $0.77 billion." (8-K Ex. 99.1, p. 5)
- Likely source: Reddit threads from the Q1 release

### Q14 on ChatGPT: Outdated, low severity

- Topic: Operating margin
- Engine said: Operating margin was 16.9%.
- Filing says: Operating margin was 17.8% in Q2 2026.
- Filing quote: "Operating margin was 17.8%. Gross margin expanded 120 basis points to 38.9%." (8-K Ex. 99.1, p. 1)
- Likely source: Your IR site: Q1 2026 results page

### Q15 on Google AI Mode: Outdated, low severity

- Topic: Free cash flow
- Engine said: Free cash flow was $540 million last quarter.
- Filing says: Free cash flow was $655 million in Q2 2026.
- Filing quote: "Free cash flow, a non-GAAP measure, was $655 million." (8-K Ex. 99.1, p. 6)
- Likely source: Your IR site: Q1 2026 results page

### Q30 on ChatGPT: Partly wrong, low severity

- Topic: Release and deck location
- Engine said: You can find it on Acme's investor site at investors.acme.example/q1-2026.
- Filing says: The link points to the Q1 page. The Q2 release is at /q2-2026.
- Filing quote: "Acme will report third quarter results on October 22, 2026." (IR site, events page)
- Likely source: Your IR site: Q1 2026 results page

## 6. All answers

| # | Topic | ChatGPT | Google AI Overviews | Google AI Mode | Microsoft Copilot |
|---|---|---|---|---|---|
| 1 | Quarterly revenue | Outdated | Correct | Correct | Outdated |
| 3 | GAAP EPS | Correct | Partly wrong | Correct | Wrong |
| 5 | Quarter highlights | Correct | No answer | Correct | Outdated |
| 6 | Revenue growth | Correct | Correct | Correct | Outdated |
| 7 | Net income | Correct | Correct | Correct | Correct |
| 8 | Adjusted EPS | Correct | Correct | Correct | Partly wrong |
| 20 | Full year revenue | Correct | Correct | Correct | Correct |
| 25 | Revenue trend | Correct | Correct | Correct | Correct |
| 28 | Results vs expectations | Not checkable | Not checkable | Not checkable | Not checkable |
| 2 | Current guidance | Outdated | Correct | Correct | Outdated |
| 9 | Guidance change | Correct | Partly wrong | Correct | Wrong |
| 17 | Management outlook | Partly wrong | Correct | Correct | Correct |
| 10 | Dividend | Outdated | Correct | Outdated | Outdated |
| 11 | Share buyback | Correct | Partly wrong | Correct | Outdated |
| 15 | Free cash flow | Correct | Correct | Outdated | Correct |
| 16 | Cash and debt | Correct | Correct | Correct | Correct |
| 24 | Capital spending | Correct | Correct | Correct | Correct |
| 4 | CEO | Correct | Correct | Correct | Correct |
| 12 | CFO | Wrong | Correct | Wrong | Wrong |
| 29 | Leadership changes | Correct | Correct | Correct | No answer |
| 13 | Segment results | Outdated | Correct | Partly wrong | Correct |
| 14 | Operating margin | Outdated | Correct | Correct | Correct |
| 23 | Gross margin | Correct | Correct | Correct | No answer |
| 21 | Stated risks | Correct | Correct | Correct | Correct |
| 22 | M&A status | Correct | Outdated | Correct | Outdated |
| 27 | Investment case | Not checkable | Not checkable | Not checkable | Not checkable |
| 18 | Next earnings date | Wrong | No answer | Correct | Correct |
| 19 | Fiscal year end | Correct | Correct | Correct | Correct |
| 26 | Business description | Correct | Correct | Correct | Correct |
| 30 | Release and deck location | Partly wrong | Correct | Correct | Correct |

## 7. Source trace

| Source | Type | Errors | Engines | Fix |
|---|---|---|---|---|
| Market data aggregator sites | Third party | 8 | ChatGPT, Microsoft Copilot | Send the aggregators the Q2 release and guidance. Most update within 3 to 5 business days. |
| Your IR site: Q1 2026 results page | Owned | 5 | ChatGPT, Google AI Mode | Add a banner and link to Q2 results on the Q1 page. Add dateModified and a clear period label. |
| Your Q2 release PDF (tables as images) | Owned | 4 | Google AI Overviews, Microsoft Copilot | Publish the release as HTML with GAAP and adjusted figures in labeled text rows. |
| Your IR site: leadership page | Owned | 2 | Google AI Mode, Microsoft Copilot | Update the leadership page and its Person schema. Add a visible last updated date. |
| Your IR site: dividend history page | Owned | 2 | ChatGPT, Microsoft Copilot | Add the July 23 dividend increase to the top of the table the same day as the release. |
| Wikipedia article (infobox) | Third party | 2 | ChatGPT | Post a sourced correction request on the article talk page, citing the 8-K. Do not edit directly. |
| News coverage from the deal announcement | Third party | 2 | Google AI Overviews, Microsoft Copilot | Publish a dated deal completion page on your IR site so engines see the close. |
| Reddit threads from the Q1 release | Community | 2 | Google AI Mode | Do not post in the threads. Publish a plain Q2 FAQ page on your IR site that engines can cite instead. |
| Third-party YouTube video on the Q1 call | Video | 1 | ChatGPT | Publish a short Q2 results video on your own channel with the period in the title, chapters and a transcript. |

## 8. Cited sources

436 citations, 22 unique URLs. 39% came from the IR site or SEC EDGAR, 19% from Reddit and YouTube. 43% were published before the Q2 release.

- 39% of all 436 citations point to your IR site or SEC EDGAR. The rest come from sites you do not control.
- 28% of Google AI Overviews citations are Reddit threads and YouTube videos. 53% of those were posted before the Q2 release.
- 34% of citations to your own IR site land on outdated pages: the Q1 results, leadership and dividend pages.
- 72% accuracy when an answer cites a market data site, against 85% when it cites your current Q2 pages.

| Source type | Share of citations | Answers citing it | Accuracy when cited | Published before release | Cited most by |
|---|---|---|---|---|---|
| Your IR site | 36% | 98 | 77% | 34% | Google AI Mode |
| News sites | 17% | 63 | 80% | 20% | Google AI Mode |
| Market data sites | 15% | 49 | 72% | 51% | Microsoft Copilot |
| Reddit | 12% | 38 | 82% | 63% | Google AI Mode |
| YouTube | 8% | 32 | 81% | 36% | Google AI Overviews |
| Blogs and AI summary sites | 6% | 25 | 71% | 100% | Microsoft Copilot |
| SEC EDGAR | 3% | 15 | 93% | 0% | Google AI Mode |
| Wikipedia | 3% | 14 | 57% | 100% | ChatGPT |

| Source type | ChatGPT | Google AI Overviews | Google AI Mode | Microsoft Copilot |
|---|---|---|---|---|
| Your IR site | 45% | 39% | 36% | 24% |
| News sites | 17% | 14% | 20% | 17% |
| Market data sites | 10% | 9% | 9% | 35% |
| Reddit | 7% | 15% | 17% | 3% |
| YouTube | 3% | 13% | 6% | 5% |
| Blogs and AI summary sites | 3% | 6% | 5% | 9% |
| SEC EDGAR | 7% | 2% | 5% | 1% |
| Wikipedia | 8% | 2% | 1% | 5% |

| URL (fictional) | Type | Published | Times cited | Errors fed |
|---|---|---|---|---|
| marketdata-one.example/quote/ACME/key-stats | Market data sites | Apr 25, 2026 | 18 | 8 |
| investors.acme.example/news/q1-2026-results | Your IR site | Apr 23, 2026 | 21 | 5 |
| investors.acme.example/files/q2-2026-release.pdf | Your IR site | Jul 23, 2026 | 39 | 4 |
| investors.acme.example/governance/leadership | Your IR site | Jan 9, 2026 | 16 | 2 |
| investors.acme.example/stock/dividends | Your IR site | Apr 23, 2026 | 16 | 2 |
| financenews.example/acme-to-buy-northwind-controls | News sites | Mar 4, 2026 | 15 | 2 |
| wikipedia.org/wiki/Acme_Inc. | Wikipedia | Feb 2, 2026 | 14 | 2 |
| reddit.com/r/dividends/comments/acme_048_dividend | Reddit | May 11, 2026 | 18 | 1 |
| reddit.com/r/stocks/comments/acme_q1_2026_earnings | Reddit | Apr 23, 2026 | 15 | 1 |
| youtube.com/watch?v=acme-q1-2026-breakdown | YouTube | Apr 24, 2026 | 12 | 1 |
| dailymarkets.example/acme-dividend-raise | News sites | Jul 24, 2026 | 38 | 0 |
| investors.acme.example/news/q2-2026-results | Your IR site | Jul 23, 2026 | 35 | 0 |
| stockfacts.example/acme/financials | Market data sites | Jul 24, 2026 | 32 | 0 |
| investors.acme.example/events | Your IR site | Jul 23, 2026 | 29 | 0 |

## 9. Trend and 14 day re-check

| Quarter | Answer accuracy rate |
|---|---|
| Q4 2025 | 58% |
| Q1 2026 | 61% |
| Q2 2026 | 71% |
| Q2 re-check (target) | 85% |

Re-check date: August 8, 2026.

## 10. Facts from the filing

| Fact | Correct value | Filing quote | Source |
|---|---|---|---|
| Q2 2026 revenue | $4.82 billion | "Revenue for the second quarter was $4.82 billion, up 6.4% from $4.53 billion in the prior year quarter." | 8-K Ex. 99.1, p. 1 |
| GAAP diluted EPS | $1.37 | "GAAP diluted earnings per share were $1.37." | 8-K Ex. 99.1, p. 1 |
| Adjusted EPS (non-GAAP) | $1.58 | "Adjusted earnings per share, a non-GAAP measure, were $1.58." | 8-K Ex. 99.1, p. 1 |
| Net income | $712 million | "Net income attributable to Acme was $712 million." | 8-K Ex. 99.1, p. 4 |
| FY2026 guidance | Revenue $19.1B to $19.5B, adjusted EPS $6.20 to $6.40 (raised) | "We are raising our full year 2026 outlook to revenue of $19.1 billion to $19.5 billion and adjusted EPS of $6.20 to $6.40." | 8-K Ex. 99.1, p. 2 |
| Quarterly dividend | $0.52 per share (raised from $0.48) | "The Board increased the quarterly dividend 8% to $0.52 per share." | 8-K Ex. 99.1, p. 2 |
| Share buyback | New $3.0 billion authorization | "The Board approved a new share repurchase authorization of $3.0 billion, replacing the prior $2.0 billion program." | 8-K Ex. 99.1, p. 2 |
| CEO | Dana Whitfield | "Dana Whitfield, Chair and Chief Executive Officer" | 8-K Ex. 99.1, p. 1 |
| CFO | Priya Raman (since April 1, 2026) | "Priya Raman, who became Chief Financial Officer on April 1, 2026" | 8-K Item 5.02, filed February 12, 2026 |
| Segments | Industrial Automation $2.61B, Energy Systems $1.44B, Aftermarket Services $0.77B | "Industrial Automation revenue was $2.61 billion, Energy Systems $1.44 billion and Aftermarket Services $0.77 billion." | 8-K Ex. 99.1, p. 5 |
| Operating and gross margin | Operating margin 17.8%, gross margin 38.9% (up 120 bps) | "Operating margin was 17.8%. Gross margin expanded 120 basis points to 38.9%." | 8-K Ex. 99.1, p. 1 |
| Free cash flow | $655 million | "Free cash flow, a non-GAAP measure, was $655 million." | 8-K Ex. 99.1, p. 6 |
| Cash and debt | Cash $2.1B, total debt $6.4B | "Cash and equivalents were $2.1 billion and total debt was $6.4 billion at quarter end." | 10-Q, balance sheet |
| M&A | Acquired Northwind Controls ($1.2B, closed June 2026). Sold Consumer Tools unit (May 2026). | "We closed the acquisition of Northwind Controls in June and completed the sale of our Consumer Tools business in May." | 8-K Ex. 99.1, p. 2 |
| Next release and fiscal year | Q3 results on October 22, 2026. Fiscal year ends December 31. | "Acme will report third quarter results on October 22, 2026." | IR site, events page |


## Frequently asked questions

### Is this what we actually receive?

Yes. Your audit has the same 10 sections, with your company, your SEC filings and real answers captured on stated dates. It is delivered as a private web page within 48 hours of your earnings release.

### Is Acme Inc. a real company?

No. Acme Inc., its executives and every figure in this sample are fictional. They show the format and the kind of errors we find.

### Which sources do AI engines cite about a company?

In this sample, engines cited the company IR site, SEC EDGAR, market data sites, news sites, Wikipedia, Reddit, YouTube and blogs. Each audit shows the share of each source type per engine, the exact URLs, and which of them fed wrong answers.

### How is severity decided?

High severity errors change what an investor would conclude about results, guidance, capital return or leadership. Medium errors blur the story, such as a pending deal that already closed. Low errors are minor, such as a missing answer or an old link.

### Who should receive the audit inside our company?

Usually the Head of IR, who shares the summary with the CFO, and the fix list with the web and communications teams. General Counsel often reviews the evidence section.


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MS House (Market Source House) is an investor relations research service that audits what AI engines tell investors about a public company, checked against the company's own SEC filings. MS House is run by ms.house Agents.
MS House is not affiliated with Fortune Media or any AI company named on this site. Nothing on this site is investment advice.